Renowned Icelandic artist Björk has never been one to hold back her opinions, and her latest remarks on Spotify have reignited the debate over streaming’s impact on musicians. In a candid interview, Björk condemned the platform for its harmful effects on artists, particularly younger ones who rely on streaming revenue and relentless touring to sustain their careers.
Björk on the Pressures of the Streaming Era
Björk expressed her gratitude for no longer having to depend solely on touring income, a harsh reality for many emerging artists. Speaking with Swedish newspaper Dagens Nyheter, she criticized the way platforms like Spotify have reshaped the music industry, calling it “probably the worst thing that has happened to musicians.”
The Army of Me singer elaborated on how streaming has fundamentally altered both the creative process and broader society. “For a seed to grow into a strong and healthy plant, it needs privacy,” she stated, stressing the importance of having time and space for artistic growth. However, she argued that today’s streaming culture pressures artists into constant output, leaving little room for experimentation or development.
Björk also shared insight into her current creative process, explaining that she is focused on expressing all the ideas she has within her rather than churning out “20 more albums” just to satisfy streaming demands. Her words offer a sobering perspective on the industry’s expectations for younger musicians navigating an era dominated by digital platforms.
A Longstanding Critic of Streaming Models
This isn’t the first time Björk has voiced her opposition to streaming giants. In 2015, she refused to release her album Vulnicura on Spotify upon its debut, arguing that the platform’s model “just does not feel right.” She lamented the way streaming devalues artistic labor, saying, “To spend two or three years working on something and then have it simply given away for free—it’s not about money, it’s about respect… for the craft and the effort that goes into it.”
Her decision was particularly bold at a time when streaming was rapidly reshaping the industry. By standing against the trend, Björk highlighted the disconnect between streaming services and the immense effort behind creating music. Withholding Vulnicura from Spotify underscored her belief that artists deserve a system that respects their creative work—something she feels Spotify has consistently failed to provide.
Despite her global success, Björk’s concerns reflect those of countless musicians who feel underappreciated in the current streaming economy. By speaking out, she adds her voice to a growing chorus calling for a more equitable future for artists.
Spotify Under Fire Amid Industry Scrutiny
Björk’s comments come at a time when Spotify is facing increasing backlash from the music industry. Last year, Billboard reported that the company’s updated royalty model would cut songwriter earnings by approximately $150 million in its first year, prompting several songwriters to boycott Spotify’s Grammy party in protest.
In December, another report alleged that Spotify was using so-called “ghost artists” in its playlists to further slash royalty costs. These anonymous musicians, often signed to in-house production companies, allow the platform to reduce payouts while filling high-traffic playlists. Meanwhile, CEO Daniel Ek’s recent claim that “creating content costs close to zero” has only fueled further outrage among musicians who argue that their labor is being grossly undervalued.
Within this broader context, Björk’s criticism strikes a nerve, highlighting the ongoing struggles faced by artists in the streaming economy. Her remarks align with growing concerns that platforms like Spotify prioritize profit at the expense of musicians, leaving many feeling exploited and devalued.
Conclusion: A Call for Change in the Music Industry
As one of music’s most boundary-pushing artists, Björk’s condemnation of Spotify carries significant weight. Her willingness to speak out reflects not just her own frustrations but those of an entire generation of musicians grappling with the realities of the streaming era.
For Björk, this debate goes beyond financial compensation—it’s about valuing the artistry and labor behind music. In a world where platforms prioritize convenience and revenue over fairness, her words serve as a powerful reminder that the music industry must do better.
Her critique adds to the growing movement demanding change, emphasizing that for music to thrive, artists must be given the space, respect, and financial sustainability they deserve. Whether the industry will take heed remains an open question.
