A Creative Dialogue Between East and West
Luxury maison Moynat has unveiled a landmark collaboration with Hong Kong artist Kasing Lung, introducing a limited-edition capsule collection that celebrates the 10th anniversary of The Monsters. This marks the first time Lung’s beloved universe has partnered with a Western luxury house, positioning the project as both a fashion milestone and a cultural crossover. The release includes Labubu, Zimomo, and King Mon, three of Lung’s most recognizable characters, now reimagined through the lens of Moynat’s trunk-making savoir-faire.
The collection carries an unmistakable sense of occasion. For devoted fans of The Monsters, particularly Labubu, the capsule represents an unprecedented opportunity to acquire pieces that unite contemporary pop culture with the tradition of French craftsmanship. Labubu, already a phenomenon with hundreds of iterations in toys and collectibles, now enters the luxury space as a character immortalized in handbags and accessories, offering collectors the chance to make this craze part of their legacy.
By fusing artistry with artisanal expertise, Moynat positions itself as more than a trunk-maker. The maison becomes a cultural interpreter, bridging East and West while crafting a new chapter for both Lung’s creations and its own storied heritage. This is not just a collection of handbags and charms. It is an encounter between playfulness and prestige, an experiment that demonstrates how storytelling can be woven into the fabric of luxury.
From Collectibles to Couture
Kasing Lung introduced The Monsters trilogy in 2015, a creative endeavor that quickly grew into a global movement. Labubu in particular became a cult icon, with more than 700 variations circulating among collectors in countless shapes, colors, and designs. What began as a niche fascination soon transformed into a craze, sparking dedicated communities and passionate followings across Asia and beyond.
Moynat’s decision to reinterpret this universe in leather, canvas, and hardware signifies a leap from collectible shelves to the runway of luxury. The collection spans a curated selection of handbags ranging from elegant totes and hobo bags to compact minis and the maison’s signature Mignon bags, each animated by the joyful imagery of The Monsters. Smaller leather goods, including cardholders, passport covers, and charms, extend the line’s reach, allowing enthusiasts to bring Lung’s storytelling into their daily lives.
In bringing The Monsters into luxury fashion, Moynat captures both nostalgia and novelty. For some, it is an indulgent expansion of a beloved fandom, while for others it is a playful reinterpretation of heritage design codes. Either way, the collaboration redefines what it means to collect, positioning handbags and accessories not only as functional objects but also as cultural artifacts that embody whimsy, identity, and creative heritage.
Craftsmanship Meets Storytelling
What sets the Moynat × Kasing Lung capsule apart is not only its subject matter but also its execution. Each piece carries the hallmarks of Moynat’s 176 years of savoir-faire, from precise stitching to the house’s mastery of structure and material. This craftsmanship elevates Lung’s playful creatures into icons of wearable art, where every detail reflects both tradition and imagination.
The campaign, photographed by Xiangyu Liu, underscores the collection’s ambition to resonate across generations and geographies. Featuring Michelle Yeoh, Tony Leung, Carine Roitfeld, and Paris Opera Ballet étoile Guillaume Diop, the visuals situate the capsule within a global dialogue of culture, elegance, and contemporary relevance. In doing so, Moynat affirms its place not only as a custodian of heritage but also as an innovator in luxury fashion.
Availability adds an additional layer of exclusivity. The collection will debut on October 11, 2025, in Shanghai, with distribution restricted to early 2026. While official pricing has not yet been disclosed, Moynat’s historical benchmarks provide context. Mignon bags have typically retailed in the $2,000 to $2,800 range, while M Canvas totes have fallen between $1,100 and $2,100. Such figures frame the capsule as both aspirational and collectible, situating it within the rarefied space where artistry, luxury, and cultural storytelling converge.