Fraser Yachts and Wheels Up link private jets to superyachts
The yacht charter broker and on-demand aviation platform are offering clients seamless travel that combines private aircraft and vessel charters.
Fraser Yachts and Wheels Up, a provider of on-demand private aviation, have announced a partnership designed to blend aircraft and superyacht charters into a single coordinated service. The two companies introduced the arrangement at a press breakfast during the Monaco Yacht Show, with executives outlining how clients and members will move between private jets and chartered vessels with minimal friction.
The partnership links Wheels Up’s fleet of Phenom and Challenger aircraft with access to thousands of planes worldwide, plus its agreement with Delta Air Lines, to Fraser’s superyacht offerings. According to Fraser Yachts, clients booking through either company can now arrange travel that combines private aviation with luxury yacht charters or incorporates commercial flights. Anders Kurtén, Fraser’s chief executive, and Kristen Lauria, Wheels Up’s chief marketing officer, presented the service structure to selected media at the event.
Market Conditions
Demand for both private aviation and yacht charters has grown sharply in recent years. Private aviation departures were 29 percent higher in 2025 than in 2019, while the average number of days chartered on superyachts increased 19 percent over the same six-year span, according to data presented at the breakfast. The partnership aims to capitalize on this trend by reducing the logistical complexity that often accompanies coordinating separate aviation and yacht operators.
Value Proposition
Kristen Lauria outlined the Wheels Up platform’s competitive positioning during the event, highlighting the company’s owned fleet of Phenom and Challenger jets alongside access to thousands of additional aircraft worldwide. The Delta Air Lines partnership enables members to extend their options further, combining on-demand private aviation with premium commercial travel when circumstances warrant. For Fraser clients, the integration means that yacht charters can be arranged as part of a broader itinerary that includes both private and commercial air travel, rather than as standalone bookings.
The arrangement is intended to appeal to high-net-worth travelers accustomed to managing multiple service providers. By consolidating bookings and logistics, Fraser and Wheels Up position themselves as a more convenient alternative for clients who prioritize coordinated experiences over booking each leg of a journey separately.
About the Partners
Fraser Yachts is a superyacht charter and sales brokerage serving clients worldwide.
This article was compiled by the CityLifeBytes editorial desk from the official announcements and reporting listed under Sources.
