Mats Hummels joins Bentley as brand ambassador
The 2014 FIFA World Cup winner and television analyst has signed a two-year partnership with the British marque, focusing on German-speaking markets.
Bentley Motors has appointed Mats Hummels, the former professional footballer and current television analyst, as a brand ambassador for a two-year term. The partnership, announced on October 7, positions the 2014 FIFA World Cup winner as a prominent figure for the British luxury manufacturer across German-speaking markets in the DACH region.
In his role, Hummels will strengthen Bentley’s brand perception across the region. According to Bentley, his background in professional sport and his emphasis on precision align with the marque’s core values of performance, technical excellence and meticulous attention to detail. He continues to be associated with international professional football as an investor.
A shared philosophy on precision
Hummels said he is drawn to Bentley’s approach to craftsmanship. “Outstanding achievements are born from never settling for ‘good enough’. What fascinates me about Bentley is its exceptional attention to detail,” he remarked in a statement from the company. “Ultimately, what makes the difference – just like in football – is how closely you focus on every detail.”
The footballer, known for his analytical commentary on Champions League and World Cup broadcasts, spent over 15 years competing at the highest level of European football. Beyond his sporting career, he has served as a UNICEF ambassador for more than a decade.
The Continental GT as the centerpiece
He has expressed particular enthusiasm for the model. “The Continental GT is my absolute favourite: timeless design, performance and captivating attention to detail,” he said. According to Bentley, the car reflects “the combination of effortless performance, timeless elegance and joy of innovation that characterises both Bentley and Hummels.”
Expanding the ambassador roster
Hummels joins a growing roster of ambassadors for Bentley that includes actress and entrepreneur Priyanka Chopra Jonas, Dutch footballer Cody Gakpo and British actor Lucien Laviscount. The appointments reflect the marque’s strategy to associate itself with figures from sport, entertainment and business across multiple regions and demographics.
This article was compiled by the CityLifeBytes editorial desk from the official announcements and reporting listed under Sources.
